澳洲essay代寫

澳洲代寫paper:市場營銷策略,澳洲代寫essay,悉尼代寫

瀏覽次數 : 1460
作者 : 馬來西亞代寫
更新時間 : 2018-04-01 19:05:18

 

澳洲代寫paper:市場營銷策略

本文是一篇關于Marketing的文章,要求分析case:JBX公司,JBX公司計劃進軍中國市場。公司迫切需要制定一系列具體的國際營銷策略,在制定營銷策略的過程中,作者認為應該考慮四個營銷變量4P(產品,價格,渠道和促銷),因為它們是整個營銷計劃的核心。

 

       International Marketing Strategy for JBX Pty Ltd

 

Table of Contents

Executive summary. 3

1.0  Introduction. 4

2.0 International marketing mixed strategy. 4

2.1  Product strategies 4

2.2 Price strategy. 5

2.3 Place strategy. 6

2.4 Promotion strategy. 6

3.0 Recommendation of market feasibility. 7

4.0  Conclusions 7

5.0 References: 8

 

 Key words:Marketing Strategy; Marketing;  International 

 

Executive summary

 

JBX Pty Ltd is planning to step into Chinese market, whose potential defies imagination. JBX Pty Ltd has decided develop Bio Island as high-end brand in health care products market. The brand Bio Island in indigenous market, as its name implies, supplies both children and adults with ecological and healthy products. The brand is prospective enough to keep abreast with the other two giants, Blackmores and Swisse. In 2012, its competitor, Blackmore, has squeezed into Chinese market. So there would pose greater difficulties for Bio  Island to participating in the intense competition. As a result, it is urgent for the company to formulate a series of specific international marketing strategies to prepare for its further expansion inChina. In the process of making scheme for marketing strategies, four marketing variables (4P, product, price, place, and promotion) definitely are supposed to be taken into consideration, because they are the core of the whole marketing plan.

1.0  Introduction

This report intends to come up with international marketing strategies though analyzing the four marketing variables, containing product, price, place (also referred as distribution or channels), and promotion. Questions are as follows. What kinds of products should be provided to the niche market to meet those consumers’ needs? Which level of the price should be defined to make consumers willing to purchase and to fight against major competitors? How to choose channels to sell their product? And what promotion strategies should the company apply to appeal more consumers? All these questions will be interpreted clearly in next section. Following, it will give some recommendation on market feasibility.

 

2.0 International marketing mixed strategy

Establishment of international marketing mixed strategy is defined to formulating marketing strategies of a combination of product strategy, price strategy, place strategy, and promotion strategy. Following are analysis of these strategies.

2.1  Product strategies

To implement the expansion into Chinese market, JBX Pty Ltd ought to decide what kinds of products should convey to the niche market. This decision making involves two options: standardization or adaptation.

2.2 Price strategy

Pricing policy is also one critical component of international marketing mix. Generally speaking, pricing depends on a variety of factors, cost of the product, price of competitors, customers’ purchasing power, the economic development in local area, and so on. Considering these factors, the company can employ cost-plus pricing strategy or market-based pricing strategy. Actually, from the perspective of establishing Bio Island brand, pricing strategies would be recommended as follows:

 

2.3 Place strategy

Properly speaking, place strategy means deciding how to distribute products toChina’s market or which channels to convey products outside the company. Actually, the distribution channel structure is under the impact of the Orienntated country’s economic development, which generates more effective channels (Mallen, 1996). Fortunately,China’s prosperous economic growth guarantees effective channel structures. According to a recent study on Chinese market,China’s channel structure is well influenced by government’s “open policy” (Olsen & Grazin, 1990). The opportunity is that foreign firms have easy access toChina’s market. What’s more, theChinagovernment allows manufacturers to sell products to retailers. Therefore, for JBX Pty Ltd, some intermediaries are redundant. In such circumstance, the company has two alternatives to sell its Bio Island products.

2.4 Promotion strategy

Marketing rules are being refined today, and marketing strategy would create a whole new set of Wienners and losers (Fielding, 2007). To become Wienner, the company needs to make efforts to unique promotion strategic. First, appealing advertisements are necessary. And advertisement can be presented with a wide variety of media, such as TV, mobile TV, Internet, and billboard outside. Second, it should launch large-scale marketing campaigns, including sending out pamphlets.

 

3.0 Recommendation of market feasibility

To be sure, theChina’s market promises huge opportunity for JBX Pty Ltd. Here are some recommendations on how to make its expansion successful and feasible.

A.    The product should tailor the requirement of Chinese consumers

B.    To operate well inChina, it is necessary to develop constant relationship with   government at every level.

C.    Before enter intoChina’s market, it is important to build top-notch teams to run the multinational organization.

 

4.0  Conclusions

This report has given a calculation of the international marketing mix strategy of JBX Pty Ltd. To begin with, it proposes that the company should apply adaptation strategy when developing products to meet the expectations and specific requirements ofChina’s consumers. Then, it holds that skimming strategy fits well in Bio  Island, a high-end brand in health care products. Ensuingly, it declares that the companies should launch marketing campaign in deep length to establish its brand in newChinamarket. As for distribution, it advises opening chain stores or selling directly to retailers, which could help to bypass many needless middlemen.

 

 

 

 

5.0 References:

 

Anderson, C.R, & Zeithamal, C.P. 1984, Stage of product life cycle, business strategy and business performance,  Academy of Management Journal, vol.27, no.1,  pp.5-24.

 

Fielding, M., 2007, Eliminate waste: Determine which media channels truly engage customers. Marketing News,  pp.10-12.

 

Mallen, B. 1996, "Marketing channels and economic development: a literature overview", International Journal of Physical Distribution & Logistics Management, vol. 26, no. 5, pp. 42-48.

 

Olsen, J.E, & Granzin, K.L, 1990, Economic development and channel structure: A multinational study. Journal of Marketing, vol.10, no.2, pp.61-77.

 

 

關聯 新聞
查看更多 >>
美國高中作業代寫:歷史,留學生代寫,高中essay代寫丨馬來西亞代寫論文網 美國高中作業代寫:歷史,留學生代寫,高中essay代寫丨馬來西亞代寫論文網
Feb .20.2020
美國作業代寫服務機構,提供高質量的essay代寫、paper代寫、assignment代寫服務。美國高中作業代寫,美國大學作業代寫,留學生作業代寫代做,專業的寫手,實惠的價格,馬來西亞代寫論文網-您留學的好助手!
新西蘭論文代寫:市場營銷,新西蘭代寫essay 新西蘭論文代寫:市場營銷,新西蘭代寫essay
Apr .12.2018
本文是一篇關于Marketing的文章,長城汽車進入新西蘭市場已有多年,長城VX50 SUV的推出是未來發展的重要一步,因此,寫手認為市場經理應考慮的一些重要因素,包括分段和長城VX50 2014的潛在目標細分,阿泰科長城采取的策略,基于定位圖的定位方法,制定廣泛的營銷組合要素,涵蓋產品決策,價格決策,促銷決策和決策。
新西蘭代寫assignment:商業經濟,留學生essay代寫,作業代寫委托,馬來西亞代寫代寫網 新西蘭代寫assignment:商業經濟,留學生essay代寫,作業代寫委托,馬來西亞代寫代寫網
Mar .06.2018
馬來西亞代寫代寫網為你提供新西蘭代寫assignment服務,留學生essay代寫服務.我們是作業代寫委托公司,為你代寫各學科的作業,其中包括數學作業代寫,統計作業代寫。
代寫美國essay:電影賞析,美國論文代寫價格,美國作業代寫,馬來西亞代寫代寫網 代寫美國essay:電影賞析,美國論文代寫價格,美國作業代寫,馬來西亞代寫代寫網
Dec .07.2017
馬來西亞代寫論文代寫網,專業代寫美國essay,美國作業代寫。美國論文代寫價格是多少?我們代寫價格實惠,作業質量有保障。寫手均來自全球各地名校,為您的essay保駕護航!

在線客服

售前咨詢
售后咨詢
微信號
Essay_Cheery
微信
美国Assignment代写,Economic代写,留学作业代写-RMTNR北美代写 美国作业代写,网课代考,cs代写,论文代写-ESSAYSHIFU 墨尔本代写,博士论文代写,网课代修,exam代考-熊猫代写 悉尼essay代写,CS代码代写,CS编程代写-熊猫人代写 澳洲CS assignment代写,c++/c代写,python代做-SimpleTense 悉尼代写,商科assignment代写,网课代修,论文加急-OnlyEssay 澳洲作业代写,essay代写,网课代修,exam代考-ESSAYSHIFU 代写essay,代写assignment|DRS英国论文代写留学推荐网站 Assignment代写,【essay代写】美国作业代写-留学代写ESSAY网 Dueduedue论文服务-【美国论文代写】加拿大论文ESSAY代写服务